UX/UI Design
Basketball
―Hall of Fame
The recently renovated Naismith Basketball Hall of Fame in Springfield, Massachusetts, features several interactive stories that take the visitors through emotional and evocative stories. For this gallery, I designed several pieces including the Jewish Basketball Interactive, the Superfans Interactive, and the Jimmy Goldstein Interactive.
CLIENT: NAISMITH BASKETBALL HALL OF FAME, SPRINGFIELD, MASSACHUSETTS ROLES: UX, UI DESIGN YEAR: 2020 TEAM: CHRIS MELLOR (UI ANIMATION) TYPE OF MEDIA: INTERACTIVE TOUCH SCREEN
INTERACTIVE TOUCH SCREEN
Jewish Basketball Experience
In this interactive, visitors learn about Jewish basketball history through the stories of individual players, coaches, and contributors. Visitors can read stories, see images, and watch short video clips as well as read quotes.
The exhibit begins with an animated overview.
Visitors can easily navigate the interactive by using the alphabetical panel.
After the visitor selects a player or coach, they ecounter a page with multiple story blocks which are customizable via CMS.
ATTRACT LOOP
Attract Loop Design
The following attract loop video is a sample of the design and conceptual approach we decided to use.
INTERACTIVE TOUCH SCREEN
Basketball Super Fans
In this interactive, visitors learn about NBA superfans through videos, images, and text.
The main menu presents visitors with feature superfans along with other superfans. The content is updatable via CMS. By touching one of the images, visitors can access a short video clip and the image gallery for that superfan.