Experiential Design

IBM at
― Adobe Summit

Adobe Summit brings 10,000 digital marketing executives and practitioners together to gain insights and skills for creating personalized experiences that drive customer engagement, brand loyalty, and growth. For this project, I worked as an Art director developing the overall concept and design and creating the visual identity for the booth including signage and graphics.

CLIENT: IBM ROLES: ART DIRECTOR YEAR: 2023 TEAM: NAT WITTSTRUCK (CREATIVE DIRECTOR) DAVID SULLIVAN (3D DESIGNER) TYPE OF MEDIA: PRINTED MEDIA, DIGITAL MEDIA

BOOTH DESIGN

40x40 Booth

This 40x40 engagement zone booth was designed to Create a connected experience across the Adobe Summit event experience that wows attendees with how IBM can optimize their Adobe investments and achieve the holy grail of consumer marketing, “personalization at scale.”