Experiential Design
Gartner
― Data and Analytics
This event aims to lead visitors to understand how to establish the strategy, organization, culture, and skills to align with business priorities and outcomes and leverage key data and analytics trends. For this project, I worked as an Art director developing the overall concept and design and creating the visual identity for the booth including signage and graphics.
CLIENT: IBM ROLES: ART DIRECTOR YEAR: 2023 TEAM: RACHEL FITZGIBBON (CREATIVE DIRECTOR), DAVID SULLIVAN (3D DESIGN) TYPE OF MEDIA: PRINTED MEDIA, PHYSICAL INSTALLATION
BOOTH DESIGN
20x30 Booth
This 20x30 Booth at Gartner features an IBM-exclusive brand activation (screen with Pedestal). In addition, the booth features a client story that uses acrylics panels and LED lighting to tell the story of banking + IBM partnership
Front View
Right Side TopvView
Back Side Right Side View
Back Side Left View
Client Story Wall: Six panels of acrylic are aligned behind one another. Each panel contains one portion of the data fabric graphic. Viewed from the side, each panel shows a disparate piece of a larger whole.