The upcoming renovation of the Golf House at Pinehurst will feature several interactive experiences for visitors and golf players. For this project, I am the lead user experience and user interface, designer. The designs stills on this page represent work currently in progress.
The featured “Spirit of Championship Golf” show will focus on the ways USGA championships provide unique tests of golfers’ skills.
Visitors meet a diverse group of USGA champions and competitors from across all divisions of competition and hear directly from them what it takes to win on some of golf’s most challenging stages.
At this interactive station, visitors dig into the science of why different clubs perform differently, and USGA rules around club conformance - exploring the regulations around grips, sizing, hardness, grooves, weight distribution, and the scientific principles that underlie them.
For each view of the club, callouts annotate the key features in two ways - with simple text and images for bite-sized facts and trivia, and with curated video clips highlighting each conformance test performed by the USGA.